In India's apparel market, denim represents one of the most promising categories. There was a value of INR 13,500 cr on the Indian denim market in 2013. That amounts to 5% of the country's total apparel market. The market is predictable to grow at a very rapid rate and by 2024, the region is expected to be led by Japan, China, and India due to their increased marketing activities in the denim market.
In India, 85% of the denim market's input comes from the men's segment. A 9% share of the market goes to women's denim, and a 6% share goes to children's denim. Because of their lower base and greater focus on brands, women's and kids' denim are anticipated to benefit from higher growth rates and these two sections are main focus of jeans fabric suppliers. With 1.5 billion meters installed annually, this industry is the second largest in the world, behind China. The industry generates revenue of approximately Rs. 18,000 crore annually. This industry employs about 5 lakh people directly and indirectly.
Cotton yarn is produced in India in second place. India has a capacity for producing more than 1000 million meters of denim fabrics annually, and more denim fabric manufacturers in India are entering the industry each year. Most denim fabric is produced in Gujarat where Ahmedabad is the primary production center, where more than 45% of it is produced. Only 20-30% of denim apparel in India is manufactured in organized units, making it a fragmented industry. Delhi/NCR, Mumbai, Bangalore, and Ahmedabad are the main denim apparel manufacturing centers. With this industry's ever-increasing demand and ultimate growth, everyone is excited about it.
The largest segment of the denim fabric manufacturers in India focuses on the domestic market due to the higher value achievement in the home market than in the export market. In recent times, the market for denim fabric has seen the entry of new fabric manufacturers, which will make the market more price competing. Cotton remains the preferred fiber for denim clothing. Polyester is used in the weft threads of blended denim fabrics. The comfort and fit features of stretch denim are driving demand for stretch denim in the Indian market. Blue is no longer the only color of denim jeans. Denim in different colors has become more common among Indian youths, including green, yellow, red, etc.
